Furthermore, they are not stable as Russia doesn’t belong to the most influential international organizations. As a result, this country usually leads an independent policy, which is in most cases focused on the country itself. Although so far there was no proper advertisement for establishing a business in this country, we should not forget that this market has a substantial potential. First and foremost, it is related to the fact that in case of Russian GOST we might improve our chances on the market, which is considered to be one of those, which lacks rivalry the most (gost r certificate). Consequently, if a business manages to expand on it successfully, it might increase its revenues significantly.
On the other side, without investments in obtaining GOST certification we can find it quite hard to reach good results and capture great market share in Russia. Besides, we ought to also not forget that it is quite important and widely respected among Russian clients. Consequently, if a product made by a foreign company, regardless of its standard, hasn’t obtained this kind certificate, it is not pretty likely at all to be obtained by various customers. This implies that acquiring so called Russian GOST is currently almost a necessity for corporations, who would like to open their branches in Russia (etc.).
To conclude, being active on the Russian market these days is connected with no doubt with acquiring GOST certification. The mentality of the local clients towards this document makes it almost impossible for a foreign product to get good results and sales numbers without spending satisfactory amount of money in obtaining it.